La Femme Autonome

The Autonomous Woman

2024

Picture this: A woman effortlessly balances a baby on one hip, pot on the stove, and vacuum in hand: all while smiling serenely.

Who needs personal ambitions when you can master the art of multi-tasking for everyone else’s benefit?

This one’s for the ladies who say no — with grace and poise of course.

Photos by Kennedy Reeves

Role: Creative Director, Production Manager 

The Challenge: Create a compelling visual narrative that also serves as a PSA (public service announcement).

The Concept: What’s the big idea?

Most people deserve a second chance. So when the Supreme Court overturned Roe v. Wade, ending the right to family planning via abortion, millions of women were told: one chance is all they’ll get. 

The National Institute of Health estimates that a majority of all pregnancies in the United States are unintended.  

La Femme Autonome looked to imagine one interpretation of today’s modern woman— one who is childless by choice.