Copywriter Internship

    2023

The Mars Agency is a marketing agency that specializes in consumer engagement and shopper marketing. They create strategies and campaigns to help brands connect with consumers at various touchpoints, including in-store, online, and through digital media.

The annual summer internship at The Mars Agency offers a dynamic 12-week program tailored for aspiring marketers. It's intensive, project-based, and mentor-led, providing hands-on experience in the food and beverage sector. Last year, eight talented interns joined the Campbells account to modernize V8 Energy’s portfolio. Throughout the internship, the team worked cross-functionally collaborating on Client Leadership, Customer Development, Design & Copy, Strategy, Media, and Project Management.

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Role, Responsibilities, & Deliverables

As the copywriting intern I was responsible for crafting the words that brought our marketing materials to life. From eye-catching banner ads to compelling shelf talkers, captivating floor clings, and engaging social media posts, I leveraged my background in creative writing to tailor the messaging for a diverse range of retailers. My contributions enhanced the impact of our in-store and digital marketing efforts, ensuring that our brand's voice resonated effectively across multiple channels and connected with our target audience.